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The ProfMedia holding has made the decision to consolidate its Internet assets and develop a unified digital platform

Holding constituents Rambler Media and Afisha will be united within the framework of a single structure. The company will be built on the base of Rambler.

The General Director of the joined company will be Nikolay Molibog, who previously held the post of General Director at Afisha. Dmitry Stepanov and Yekaterina Kruglova, until recently deputy general directors at Afisha, will take on the positions of Products Director and Managing Director, respectively.

Olga Turishcheva, head of Rambler for the past year and a half, will continue working in the joined company as a member of the board of directors, and will coordinate the integration of the companies.

People play the main role. Merging companies this is the part of ProfMedias strategy to create an integrated digital platform that reflects the growing importance of the Internet in media market. The redistribution of advertising budgets from print media towards online platforms and the convergence of distribution channels these are trends that are changing the industry. Content, brand, and scope will become the strengths of the new company, says ProfMedia President Raphael Akopov.