In February, a call for tenders for the general design of the Rosa Khutor project is put out. The best offers are submitted by AMR and AST (Austria), Dianeige and Gorimpex (France), and ILF and Strabag (Austria). The tender board chooses ILF and Strabag, and charges the two partner entities with drafting a construction plan for the resort that complies with Russian Federation construction standards and regulations as well as environmental protection requirements.
January: Rosa Springs, the first curative water spa resort at Krasnaya Polyana, opens its doors to visitors in the Olympic Village at Rosa Khutor.
May: The Russian Post Office puts out a stamp depicting the Rosa Khutor resort, with a print run of 402,000 copies.
June: Rosa Khutor is celebrated as the Best Ski Resort in Russia at the XII International Industry Congress on Winter Sports, which was organized with the support of the Russian Ministry of Sport.
November: Rosa Khutor is awarded Russia’s Best Ski Resort at the World Ski Awards for the fourth year in a row.
Rosa Khutor becomes a symbol of Sochi. Internet users suggest that a picture of the ski resort be used on Russia’s new bank notes
In preparation for the 2016/2017 ski season, ski runs are extended from 77 to 94 kilometers, and three cable cars are put into operation. Two cable cars help ease the crowds at the base: Driada, carrying 2800 people per hour over 2145 meters, and Tundra, carrying 2400 people per hour over 1533 meters. The Edelweiss chair lift, on the southern slope of the Aibga Ridge, can carry 2400 people per hour over 2658 meters, increasing access to the ski area on that side of the mountain
The resort has increased its capacity by 50% and can now handle 20,000 people per day.
In 2016, Rosa Khutor received almost 2 million visitors, nearly 600,000 more than in the previous year. The increase was mostly due to summer bookings.
At the start of the year, Rosa Khutor launched a partnership discount program with Kitzbuhel, an Austrian ski resort.
Flacon — a design and creativity incubator -opened FLACON 1170, a new
In February, the first direct flight from Germany, organized by the resort and operated by Condor Airlines, brought tourists to Sochi.
Rosa Khutor became the 13th out of the one hundred most popular tourism brand in Russia.
More than 800 thousand people stayed at the resort over the winter season.
More activities were on offer at Rosa Khutor last summer, including a new trail to visit the Mendeliha waterfall park, a trampoline park, a summer movie theater, and a festival of Turkish
Rosa Khutor, in collaboration with the tourism portal OneTwoTrip, launched a new service enabling guests to search for deals and purchase airline and railroad tickets on the resort’s website.
Dream Skis is a new program of physical rehabilitation for children with disabilities that was launched at Rosa Khutor at the end of December.
The mountain resort Rosa Khutor won the prestigious World Ski Awards as Russia’s best resort fifth time in as many years, and received the first consumer choice in hospitality Golden Prometheus award for «brand of the year».